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Early Adopters: Is it Worth the Risk of Adopting New Technology?

Most Americans have seen Scott Adams’ comic strip Dilbert. Dilbert is the quintessential techno-geek. If a new technology comes out, he’s going to be first in line to get it. New technology relies on the Dilberts of this world; if ...

Will Consumers Turn Away If Phones Get Too Smart?

Today’s busy consumers have many technological options available today, and the range of things the average smartphone can do definitely has an impact on the evolving relationship between your customers and your company. Does ...

Use Gaming as an Aid to Train Your Staff

Game theory is probably one of the most powerful training tools in existence. Actually, it’s probably one of the most powerful business tools period, but that’s well beyond the scope of this small ...

Using Technology to Prompt Your Existing Customers to Spend More With You!

The state of technology today enables us to do things that business men and women of ages past could only dream about. The combination ...

Working Together With Local Businesses

You need many people and organizations to create and maintain any business, from the janitor who cleans your building to the celebrity who endorses your brands. This concept translates to relationships with other ...

Open Data: What are the Implications for the Smaller Business?

What exactly is meant by the term “open data”? More specifically, what does it mean for your small business? Open data is the concept of certain data being freely available to anyone who ...

Know When to Hold and When to Fold – The Art of Giving Up

Sometimes, you just have to know when to quit. Yes, we’re talking about your business, and I know you’ve poured your heart and soul into it. You’ve probably logged too many hours to ...

Thinking of Building an App? – Five Things to Consider Before You Start

Building a company app can open up all sorts of doors for you. It can lead to new marketing frontiers, provide better and more up to the minute information to your customers, provide ...

“Heartbleed” Threat Affects Entire Internet – What You Should Do

You’ve probably been hearing about it. There’s a bug…a security hole on the internet in the secure socket layer called “Heartbleed.” You may not understand some of the words I just typed. You ...

Diminishing Attention Spans – How to Catch and Keep Zapper-man

Once upon a time, the adult attention span was twelve minutes. An average adult could stay focused on a task for twelve minutes without becoming distracted. In today’s modern, 24/7, always-on world, the ...

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