You've probably seen other companies produce a seemingly limitless number of e-mails, and begun to wonder how they pull it off. It doesn't just have to do with being a large or small company, even Pepsi Co only uses a staff of 4 for their e-mails. One person can accomplish quite a bit, so long as they aren't trying to reinvent the wheel every week. Find information in the sources below, then find a good way to use it for your own newsletter.
Industry Articles
Not everyone has the time (or the money) to subscribe to trade publications that you may have a free subscription to as a business owner. If you find something interesting in one of them, there should be no reason you should hesitate about sharing it. Oftentimes, even if you can’t share the exact publication due to copyrights, you can discuss it and put many of the ideas into your own words on your blog or in your email newsletter.
Conferences, Meetings, and Trade Shows
If you’ve been touring trade shows, put together some information about everything you’ve learned from said trade shows. There are likely a lot of new ideas and products you’ve seen and learned about, and many of them will not have had the time to visit these trade shows themselves. Educate them so they can make a good decision next time they purchase a service.
Online Surveys
Send out a survey via a free or paid for tool – Survey Monkey comes to mind – and ask your audience about what kind of information they wish to receive. This way, you can give them the exact information they requested.
You don't have to start from scratch with every e-mail. Trade publications and shows can provide all sorts of interesting information to pass on to your audience. And if you really don't know where to begin, just ask directly through a survey. People will be more than happy to tell you what they want to read.
