Social media is an important topic. Why? Because you’re going to use platforms such as Twitter and Facebook to grow your business. It may seem farfetched right now, especially if you haven’t even begun to use these platforms, and you may think that there’s no way that social media can ever possibly grow your business. But it can, and it will, especially if you use these platforms correctly. When you need a little guidance on how to get these platforms to work for you, read on.
Be Insightful
A tweet can only be 140 characters, but there’s so much you can say in 140 characters you’d be surprised. One-hundred and forty characters can bring fascinating and interesting insight that can spur your audiences to not only share, but trust you as well. If you don’t know what to say, start with good tips. Tips and thought provoking snippets that relate to the core of your business can get your audience thinking that they might just need your services after all. And once they’ve read your tip, they might even be enticed to respond, and you can have a conversation with the people you’d like to do business with without ever making a single pitch.
Share Your Own Blog Posts
No, there’s no way to avoid getting a blog. You will need to create your own quality content to share, and even if you said the same thing as the blog next door, your content is invaluable. Posting it to Twitter will boost website hits almost immediately when you write the right stuff, and it increases your authority and makes you more recognizable within your own niche. You want to be a big name in your market – if someone’s heard of you, they’re more likely to do business with you rather than the other business they haven’t heard of at all.
