One of the tools you should be using when you design your website is placing yourself in your customer’s shoes. Ask questions about your website that they would ask, and answer them as you go. For example, if you go to the payment page, do you see which kinds of payments are accepted? Is it easy to see and obvious? If not, why isn’t it? Using this technique will help you catch mistakes before they accidentally drive away business. Here are more questions to ask yourself as you roam your website in your customer’s shoes.
Do Your Prices Make Sense? Are They too High or Low?
It’s important that you track your competition carefully so that you’re always in the same price range as they are. You may be a little higher or a little lower, but for the most part you’re always right around the same place. You don’t want to jack your prices up too high or no one will buy from you, and if you drop them too low, no one will think you’re worth the money and will automatically give more credit to those who are all around the same price range.
Have Any of My Friends Bought From This Company? How Can I Tell? Does the Company Show Me?
There’s a great social media tool called Payvment that allows others to figure out if they have friends who “like” the businesses page or have bought something from them before. The widget even allows you to see if friends or friends of friends have interacted recently with the company’s Facebook. It’s an excellent ice breaker and gives people a place to go if they want to hear unedited information about your company – their friends.
